Happy 100th Birthday, Klondike
Happy 100th Birthday
We’re 100 years old!
And we’re celebrating with a larger-than-life cake made by the one and only “Cake Boss,” Buddy Valastro. Want a taste of the masterpiece?
To enter for a chance to win, post a photo or video on Instagram of yourself completing one of our decade-themed challenges with #4aKlondike100Sweepstakes and tag @klondikebar.
BONUS: one lucky winner also has a chance to win the Klondike Kard that comes with coupons and a check for free Klondike treats for one hundred years!

And the fun doesn’t stop there!
On National Ice Cream Day (7/17), Klondike is popping up in New York, Chicago and Los Angeles to give away free frozen treats to fans! Those who complete a “What Would You Do for a Klondike?” challenge have the chance to win a Klondike birthday cake of their own.
Are you up for the challenge? We double dog dare you!
Pick a theme
Welcome to the 1920’s! To enter to win an ultimate Klondike birthday cake, post a photo or video of yourself doing one of the challenges below and tag @klondikebar with #4aKlondike100Sweepstakes on Instagram
*No Purch Nec. Open to 50 US/DC 18+. Ends 7/17. Rules: unileversweepsrules.com/klondike100thbirthday
Re-mix the WWYD jingle in the style of a barbershop quartet
Make a bow tie out of Klondike foil
Make a cloche hat out of Klondike foil
Do the charleston in public
Do the waltz or tango in public
Create an artistic tribute to Klondike, art deco style
Make a Klondike milkshake also 100th anniversary of the milkshake too!
Make your own silent movie with a plot around Klondike
Dress like a flapper
Capture your pet “roaring” for the roaring twenties
Welcome to the 1930’s! To enter to win an ultimate Klondike birthday cake, post a photo or video of yourself doing one of the challenges below and tag @klondikebar with #4aKlondike100Sweepstakes on Instagram
*No Purch Nec. Open to 50 US/DC 18+. Ends 7/17. Rules: unileversweepsrules.com/klondike100thbirthday
Make a fedora out of Klondike foil
Make a radio out of Klondike foil
Make a soccer trophy out of Klondike foil
Re-mix the WWYD jingle, blues style
Do the foxtrot or rumba in public
Create an artistic tribute to Klondike, cubism or surrealism style
Wear a fedora all day
Write a submit a radio ad for Klondike
Bounce on a trampoline invented in 1934
Make an entire gelatin dessert meal
Welcome to the 1940’s! To enter to win an ultimate Klondike birthday cake, post a photo or video of yourself doing one of the challenges below and tag @klondikebar with #4aKlondike100Sweepstakes on Instagram
*No Purch Nec. Open to 50 US/DC 18+. Ends 7/17. Rules: unileversweepsrules.com/klondike100thbirthday
Re-mix WWYD jingle in the style of swing
Make a luxury sports car out of Klondike foil
Make a microwave out of Klondike foil invented in 1946
Make a modcloth necklace out of Klondike foil
Re-mix the WWYD jingle in the style of jazz
Make a baseball bat out of Klondike foil
Swing dance in public
Create an artistic tribute to Klondike, abstract style
Rock a “pin-up girl” hairstyle in public
Go out in a zoot suit
Welcome to the 1950’s! To enter to win an ultimate Klondike birthday cake, post a photo or video of yourself doing one of the challenges below and tag @klondikebar with #4aKlondike100Sweepstakes on Instagram
*No Purch Nec. Open to 50 US/DC 18+. Ends 7/17. Rules: unileversweepsrules.com/klondike100thbirthday
Play the WWYD on a jukebox
Re-mix the WWYD jingle, rock n’ roll style
Make a soup can out of Klondike foil
Make a tv out of Klondike foil color tv came out in 1953
Hula hoop for 100 seconds
Do the hand jive for an hour straight
Create an artistic tribute to Klondike, Pop Art-style
Make a Klondike casserole
Wear a poodle skirt in public
Find a diner that serves Klondike
Welcome to the 1960’s! To enter to win an ultimate Klondike birthday cake, post a photo or video of yourself doing one of the challenges below and tag @klondikebar with #4aKlondike100Sweepstakes on Instagram
*No Purch Nec. Open to 50 US/DC 18+. Ends 7/17. Rules: unileversweepsrules.com/klondike100thbirthday
Make go-go boots out of Klondike foil
Make a surfboard out of Klondike foil
Re-mix the WWYD jingle in the style of classic rock
Do the twist in public
Make a vintage van out of Klondike foil
Do the pony in public
Create an artistic tribute to Klondike, minimalism style
Make some Klondike fondue
Decorate your own bell-bottoms
Crochet your own outfit
Welcome to the 1970’s! To enter to win an ultimate Klondike birthday cake, post a photo or video of yourself doing one of the challenges below and tag @klondikebar with #4aKlondike100Sweepstakes on Instagram
*No Purch Nec. Open to 50 US/DC 18+. Ends 7/17. Rules: unileversweepsrules.com/klondike100thbirthday
Re-mix the WWYD jingle in the style of funk
Make a disco ball out of Klondike foil
Make roller skates out of Klondike foil
Do the disco in public
Create an artistic tribute to Klondike, funk art style
Make a Klondike carrot cake
Tie dye a full outfit
Wear corduroy top to bottom in public
Walk around all day in platforms
Show off your roller-skating skills
Welcome to the 1980’s! To enter to win an ultimate Klondike birthday cake, post a photo or video of yourself doing one of the challenges below and tag @klondikebar with #4aKlondike100Sweepstakes on Instagram
*No Purch Nec. Open to 50 US/DC 18+. Ends 7/17. Rules: unileversweepsrules.com/klondike100thbirthday
Re-mix the WWYD jingle on a synthesizer
Blast the WWYD jingle on a boombox in public
Make a boombox out of Klondike foil
Make sunglasses out of Klondike foil
Create an artistic tribute to Klondike, graffiti style, on a piece of paper
Make a Klondike tiramisu
Wear neon leg warmers all day
Wear shoulder pads all day
Make an aerobics video featuring the WWYD jingle
Show off your portable cassette player
Welcome to the 1990’s! To enter to win an ultimate Klondike birthday cake, post a photo or video of yourself doing one of the challenges below and tag @klondikebar with #4aKlondike100Sweepstakes on Instagram
*No Purch Nec. Open to 50 US/DC 18+. Ends 7/17. Rules: unileversweepsrules.com/klondike100thbirthday
Make a WWYD jingle music video
Make butterfly clips out of Klondike foil
Re-mix the WWYD jingle on harmonica
Make friendship bracelets out of Klondike foil
Walk around with a flannel shirt tied around your waist all day
Rock a scrunchie in public
Wear a denim tuxedo in public
Wear overalls in public
Show off your VCR
Post an away message on social media
Welcome to the 2000’s! To enter to win an ultimate Klondike birthday cake, post a photo or video of yourself doing one of the challenges below and tag @klondikebar with #4aKlondike100Sweepstakes on Instagram
*No Purch Nec. Open to 50 US/DC 18+. Ends 7/17. Rules: unileversweepsrules.com/klondike100thbirthday
Re-mix the WWYD jingle, boy band style
Make the Klondike jingle your ringtone
Make an MP3 player out of Klondike foil
Show off your portable CD player
Organize a flash mob
Give yourself a Y2K makeover
Make an emo Klondike social media page
Wear a dress over jeans in public
Ride a collapsible scooter to work
Write a tabloid feature article for Klondike’s birthday
Welcome to the 2010’s! To enter to win an ultimate Klondike birthday cake, post a photo or video of yourself doing one of the challenges below and tag @klondikebar with #4aKlondike100Sweepstakes on Instagram
*No Purch Nec. Open to 50 US/DC 18+. Ends 7/17. Rules: unileversweepsrules.com/klondike100thbirthday
Re-mix the WWYD jingle, house music style
Make an oversized belt out of Klondike foil
Make a gaming console out of Klondike foil
Re-mix the WWYD jingle, dubstep style
Make a Klondike coffee drink
Pitch us an idea for a Klondike-themed reality show
“Plank” on a park bench in public
Do the mannequin challenge with 5+ people
Get a crackle-style manicure using Klondike colors
Re-make your very first Instagram post featuring Klondike product
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