Klondike 100th Birthday
Happy 100th Birthday, Klondike

Happy 100th Birthday, Klondike

Happy 100th Birthday

We’re 100 years old!

And we’re celebrating with a larger-than-life cake made by the one and only “Cake Boss,” Buddy Valastro.  Want a taste of the masterpiece?

To enter for a chance to win, post a photo or video on Instagram of yourself completing one of our decade-themed challenges with #4aKlondike100Sweepstakes and tag @klondikebar.

BONUS: one lucky winner also has a chance to win the Klondike Kard that comes with coupons and a check for free Klondike treats for one hundred years!

Do a Challenge

Buddy Valastro Cake Boss

And the fun doesn’t stop there!

On National Ice Cream Day (7/17), Klondike is popping up in New York, Chicago and Los Angeles to give away free frozen treats to fans! Those who complete a “What Would You Do for a Klondike?” challenge have the chance to win a Klondike birthday cake of their own.

New York

New York

Washington Sq Park 
14 Washington Square N, New York, NY 10011

Chicago image

Chicago

Navy Pier 
600 E Grand Ave, Chicago, IL 60611

Los Angeles

Los Angeles

Venice Beach 
89-37 Windward Ave, Venice, CA 90291

Are you up for the challenge? We double dog dare you!

Pick a theme

Welcome to the 1920’s! To enter to win an ultimate Klondike birthday cake, post a photo or video of yourself doing one of the challenges below and tag @klondikebar with #4aKlondike100Sweepstakes on Instagram
*No Purch Nec. Open to 50 US/DC 18+. Ends 7/17. Rules: unileversweepsrules.com/klondike100thbirthday

Re-mix the WWYD jingle in the style of a barbershop quartet

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Make a bow tie out of Klondike foil

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Make a cloche hat out of Klondike foil

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Do the charleston in public

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Do the waltz or tango in public

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Create an artistic tribute to Klondike, art deco style

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Make a Klondike milkshake also 100th anniversary of the milkshake too!

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Make your own silent movie with a plot around Klondike

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Dress like a flapper

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Capture your pet “roaring” for the roaring twenties

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Welcome to the 1930’s! To enter to win an ultimate Klondike birthday cake, post a photo or video of yourself doing one of the challenges below and tag @klondikebar with #4aKlondike100Sweepstakes on Instagram
*No Purch Nec. Open to 50 US/DC 18+. Ends 7/17. Rules: unileversweepsrules.com/klondike100thbirthday

Make a fedora out of Klondike foil

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Make a radio out of Klondike foil

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Make a soccer trophy out of Klondike foil

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Re-mix the WWYD jingle, blues style

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Do the foxtrot or rumba in public

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Create an artistic tribute to Klondike, cubism or surrealism style

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Wear a fedora all day

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Write a submit a radio ad for Klondike

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Bounce on a trampoline invented in 1934

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Make an entire gelatin dessert meal

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Welcome to the 1940’s! To enter to win an ultimate Klondike birthday cake, post a photo or video of yourself doing one of the challenges below and tag @klondikebar with #4aKlondike100Sweepstakes on Instagram
*No Purch Nec. Open to 50 US/DC 18+. Ends 7/17. Rules: unileversweepsrules.com/klondike100thbirthday

Re-mix WWYD jingle in the style of swing

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Make a luxury sports car out of Klondike foil

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Make a microwave out of Klondike foil invented in 1946

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Make a modcloth necklace out of Klondike foil

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Re-mix the WWYD jingle in the style of jazz

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Make a baseball bat out of Klondike foil

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Swing dance in public

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Create an artistic tribute to Klondike, abstract style

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Rock a “pin-up girl” hairstyle in public

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Go out in a zoot suit

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Welcome to the 1950’s! To enter to win an ultimate Klondike birthday cake, post a photo or video of yourself doing one of the challenges below and tag @klondikebar with #4aKlondike100Sweepstakes on Instagram
*No Purch Nec. Open to 50 US/DC 18+. Ends 7/17. Rules: unileversweepsrules.com/klondike100thbirthday

Play the WWYD on a jukebox

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Re-mix the WWYD jingle, rock n’ roll style

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Make a soup can out of Klondike foil

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Make a tv out of Klondike foil color tv came out in 1953

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Hula hoop for 100 seconds

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Do the hand jive for an hour straight

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Create an artistic tribute to Klondike, Pop Art-style

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Make a Klondike casserole

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Wear a poodle skirt in public

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Find a diner that serves Klondike

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Welcome to the 1960’s! To enter to win an ultimate Klondike birthday cake, post a photo or video of yourself doing one of the challenges below and tag @klondikebar with #4aKlondike100Sweepstakes on Instagram
*No Purch Nec. Open to 50 US/DC 18+. Ends 7/17. Rules: unileversweepsrules.com/klondike100thbirthday

Make go-go boots out of Klondike foil

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Make a surfboard out of Klondike foil

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Re-mix the WWYD jingle in the style of classic rock

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Do the twist in public

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Make a vintage van out of Klondike foil

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Do the pony in public

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Create an artistic tribute to Klondike, minimalism style

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Make some Klondike fondue

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Decorate your own bell-bottoms

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Crochet your own outfit

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Welcome to the 1970’s! To enter to win an ultimate Klondike birthday cake, post a photo or video of yourself doing one of the challenges below and tag @klondikebar with #4aKlondike100Sweepstakes on Instagram
*No Purch Nec. Open to 50 US/DC 18+. Ends 7/17. Rules: unileversweepsrules.com/klondike100thbirthday

Re-mix the WWYD jingle in the style of funk

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Make a disco ball out of Klondike foil

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Make roller skates out of Klondike foil

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Do the disco in public

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Create an artistic tribute to Klondike, funk art style

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Make a Klondike carrot cake

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Tie dye a full outfit

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Wear corduroy top to bottom in public

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Walk around all day in platforms

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Show off your roller-skating skills

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Welcome to the 1980’s! To enter to win an ultimate Klondike birthday cake, post a photo or video of yourself doing one of the challenges below and tag @klondikebar with #4aKlondike100Sweepstakes on Instagram
*No Purch Nec. Open to 50 US/DC 18+. Ends 7/17. Rules: unileversweepsrules.com/klondike100thbirthday

Re-mix the WWYD jingle on a synthesizer

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Blast the WWYD jingle on a boombox in public

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Make a boombox out of Klondike foil

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Make sunglasses out of Klondike foil

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Create an artistic tribute to Klondike, graffiti style, on a piece of paper

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Make a Klondike tiramisu

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Wear neon leg warmers all day

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Wear shoulder pads all day

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Make an aerobics video featuring the WWYD jingle

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Show off your portable cassette player

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Welcome to the 1990’s! To enter to win an ultimate Klondike birthday cake, post a photo or video of yourself doing one of the challenges below and tag @klondikebar with #4aKlondike100Sweepstakes on Instagram
*No Purch Nec. Open to 50 US/DC 18+. Ends 7/17. Rules: unileversweepsrules.com/klondike100thbirthday

Make a WWYD jingle music video

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Make butterfly clips out of Klondike foil

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Re-mix the WWYD jingle on harmonica

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Make friendship bracelets out of Klondike foil

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Walk around with a flannel shirt tied around your waist all day

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Rock a scrunchie in public

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Wear a denim tuxedo in public

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Wear overalls in public

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Show off your VCR

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Post an away message on social media

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Welcome to the 2000’s! To enter to win an ultimate Klondike birthday cake, post a photo or video of yourself doing one of the challenges below and tag @klondikebar with #4aKlondike100Sweepstakes on Instagram
*No Purch Nec. Open to 50 US/DC 18+. Ends 7/17. Rules: unileversweepsrules.com/klondike100thbirthday

Re-mix the WWYD jingle, boy band style

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Make the Klondike jingle your ringtone

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Make an MP3 player out of Klondike foil

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Show off your portable CD player

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Organize a flash mob

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Give yourself a Y2K makeover

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Make an emo Klondike social media page

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Wear a dress over jeans in public

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Ride a collapsible scooter to work

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Write a tabloid feature article for Klondike’s birthday

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Welcome to the 2010’s! To enter to win an ultimate Klondike birthday cake, post a photo or video of yourself doing one of the challenges below and tag @klondikebar with #4aKlondike100Sweepstakes on Instagram
*No Purch Nec. Open to 50 US/DC 18+. Ends 7/17. Rules: unileversweepsrules.com/klondike100thbirthday

Re-mix the WWYD jingle, house music style

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Make an oversized belt out of Klondike foil

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Make a gaming console out of Klondike foil

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Re-mix the WWYD jingle, dubstep style

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Make a Klondike coffee drink

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Pitch us an idea for a Klondike-themed reality show

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“Plank” on a park bench in public

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Do the mannequin challenge with 5+ people

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Get a crackle-style manicure using Klondike colors

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Re-make your very first Instagram post featuring Klondike product

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To Know More About Participation Rules, Click Here for rules