Official Rules


Klondike' 100th Birthday

This Promotion is in no way sponsored, endorsed or administered by, or associated with Instagram. You understand that you are providing your information to Conopco, Inc., d/b/a Unilever and not to Instagram. The information you provide will only be used in the event you are determined a Promotion winner.


    Klondike’s 100th Birthday Sweepstakes (the “Promotion”) starts June 27, 2022 at  8:00 AM Eastern Time (“ET”) and ends July 17, 2022 at 7:00 PM Pacific Time (“PT”) (“Promotion Period”). The Promotion consists of an Instagram sweepstakes (the “Sweepstakes”), an on-site giveaway (the “Giveaway”) and an Instant Win Game for the Sweepstakes and Giveaway winners (“Game”). The Sweepstakes begins at 12:00 a.m. ET on June 27, 2022 and ends at 11:59 p.m. ET on July 16, 2022 (“Sweepstakes Period”). The Giveaway begins at 11:00 a.m. ET and ends at 7:00 p.m. PT on July 17, 2022 (“Giveaway Period”).

    Open to legal residents of the 50 United States and the District of Columbia, 18 years of age or older as of date of entry. Employees of Conopco, Inc., d/b/a Unilever (the “Sponsor”), Don Jagoda Associates, Inc. (“Administrator”), their respective affiliates, parents, subsidiaries, divisions, suppliers, distributors and advertising, promotional and judging agencies (collectively, the “Sponsor and its Administrators”), and its affiliates and each of their respective employees, shareholders, directors, officers, members, assigns and agents and their immediate family members and/or those living in the same household of each are not eligible to participate or win. Void where prohibited by law. Promotion is subject to all applicable federal, state and local laws.

    Consumers will have the opportunity to enter the Promotion on Instagram or at a Klondike event, as outlined below. If you are determined a Prize winner in the Sweepstakes or Giveaway, once you receive your prize, you may also have the opportunity to win the Instant Win Grand Prize. Your prize may include an official game message (“game message”). If your Prize reveals an official game message, including the words "you’ve been determined a potential Grand Prize winner," you are the Game winner of the Instant Win Grand Prize, subject to verification of eligibility. If you do not reveal any game message, you are not the winner of the Instant Win Grand Prize.

      There are two (2) ways to enter, as follows:
    1. Via Instagram for the Sweepstakes: During the Sweepstakes Period, you may enter on your web enabled mobile device using the Instagram application (“Site”) by posting an in-feed photo or video of yourself completing one of the decade-themed challenges found at using the hashtag #4aKlondikeSweepstakes and tagging @klondikebar (the “Submission”) to receive one (1) entry (“Instagram Entry”) into the random drawing, as described below. You must enter by 11:59 p.m. ET on July 16, 2022 for your Instagram Entry to be eligible. Upon submitting an Instagram Entry, you will also receive the opportunity to win the Instant Grand Win Prize if you are selected as a Prize winner, as described below.
    2. Via Klondike Event for the Giveaway: During the times listed below on July 17, 2022, you can enter the Promotion by visiting one of the below Klondike event locations (each, an “Event Location”). If you are one of the first sixty-five people per Event Location to arrive at one of the below locations and complete a “What Would You Do” challenge, you will need to provide your name, contact information, complete mailing address, and date of birth to be eligible to receive one (1) entry (the “On-Site Entry”) into the Grand Prize random drawing, as described below. Any entrant that acts in an unsportsmanlike or disruptive manner or acts with intent to annoy, abuse, threaten or harass any other person will be disqualified. Determination as to the winners will be in Sponsor’s sole discretion. Upon submitting an On-Site Entry, you will also receive the opportunity to win the Instant Win Grand Prize if you are selected as a Prize winner, as described below.

      Klondike Event Location
      • New York, NY: Washington Square Park, July 17, 2022 from 11:00 a.m. ET to 7:00 p.m. ET
      • Chicago, IL: Navy Pier, July 17, 2022 from 11:00 a.m. CT to 7:00 p.m. CT
      • Los Angeles, CA: Venice Beach, July 17, 2022 from 11:00 a.m. PT to 7:00 p.m. PT

      Instagram Entries and On-Site Entries will be collectively referred to as “Entry” or “Entries”. You must have an Instagram account to enter via Instagram. If you do not have an Instagram account, and you would like to create one for free, download the free Instagram application to your mobile device at either the Apple® App Store or the Google® Play store.  Potential winners may be required to show proof of being the authorized account holder of the Instagram associated with the Entry. Limit one (1) Entry per person, regardless of method of Entry. The person submitting the Entry will be deemed the entrant (the “Entrant”). In the event of a dispute as to the identity of an Entrant, the Entrant will be deemed the authorized account holder of the Instagram account submitted at the time of Entry (if Entrant entered on Instagram) or the authorized account holder of the email address used to enter (if Entrant entered at a Klondike event). "Authorized account holder" of a Site account is defined as the person who is responsible for joining the Site and who manages the e-mail address associated with the Site account. “Authorized account holder” of an email address is defined as the natural person who is assigned to an email address by an Internet Access provider, on-line service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address.  The Entry must: 1) be complete to be eligible; 2) be the property of the Entrant. Sponsor has the sole discretion to determine whether a Submission qualifies as an Entry. Any Entry not in compliance with the above and which does not meet the requirements of these Official Rules will be disqualified. Participation is subject to disqualification of all Entries, if multiple accounts are used by the same person. As applicable, normal Internet/phone access and usage/data charges imposed by Entrants’ online/mobile service will apply.

    By entering, you agree to waive any rights you may have to the Entry submitted. Entries may not include music. The Entry, or portion thereof, must not contain obscene, profane, lewd, defamatory or inappropriate content, or be disparaging to Sponsor, as determined in Sponsor’s sole discretion. Entries must be in keeping with Sponsor's image and may not be offensive, as determined by Sponsor in its sole discretion, nor can it defame or invade publicity rights or privacy rights of any person, living or deceased, or otherwise infringe upon any person's personal or proprietary rights. Entrants may not copy or otherwise plagiarize the Entry from any source. All Entries must be the sole, original work of the Entrants. Any Entry or portion thereof that is, in the Sponsor’s sole discretion, obscene, profane, lewd, defamatory, inappropriate, disparaging, offensive or contains proprietary right of any person living or deceased (including but not limited to rights of privacy or publicity or portrayal in a false light) or entity, or is otherwise objectionable, may not be considered and may disqualify the Entrant. Entries should not contain any third-party materials, or otherwise violate or infringe (or possibly infringe) any copyright, trademark, logo, mark that identifies a brand (other than Klondike). Sponsor may blur or black out the infringing material, in their sole discretion. Entries become the property of the Sponsor and will not be acknowledged or returned. Entrants and winners acknowledge and agree that their Entries become the property of the Sponsor, which thereby has the right to edit, adapt, modify, reproduce, promote and otherwise use Entries in any way it sees fit. Instagram is not affiliated with this in any way and is not responsible for the administration of the Promotion or the awarding of the prizes. No endorsement or approval of Promotion by Instagram is expressed or implied. Automated, script, macro or robotic Entries submitted by individuals will be disqualified. Entries may be posted on the Sponsor’s website, social media accounts, and may be posted on other non-affiliated websites, in Sponsor’s sole discretion. Any Entry not in compliance with the above and which does not meet the requirements of these Official Rules will be disqualified. Entrant must have permission from anyone depicted in the Submission. Anyone depicted in the Submission must be 18 years of age or older unless the child/charge of Entrant.


    One hundred and five (105) Prize winners will be selected in a random drawing on or about July 17, 2022 from among all eligible Instagram Entries received. The random drawing will be conducted by the Administrator, an independent judging agency whose decisions are final on all matters relating to the Promotion. The odds of winning a Prize will depend on the number of eligible Instagram Entries received.

    There will be sixty-five (65) Prize winners per Event Location (195 total). During the Promotion Period, if you are one of the first sixty-five (65) people to arrive at an Event Location and complete a “What Would You Do?” challenge, you will be eligible to receive a Prize, as described below. Prize winner determination will be made by Sponsor, whose decisions are final in all matters relating to the Promotion. Odds of receiving a Prize depend on the time an eligible Entrant arrives at an Event Location. All Prizes will be awarded provided a sufficient number of eligible Entrants arrive during at each Event Location.

    Prize (300 total – 105 from among Instagram Entrants and 195 from among On-Site Entrants, as outlined above): A 6” Klondike 100th Birthday cake made by a celebrity baker (ARV: $74.95 each).  All Prizes will be awarded, provided a sufficient number of eligible Entrants arrive during at each Event Location/enter on Instagram. Food Prize(s) may contain allergens (such as dairy, gluten, nuts, eggs, soy, etc.). Entrants agree to release and hold harmless the Sponsor and its Administrators from all liability for any and all food allergy-related complications, injuries, illness or other such issues that may be attributable to consumption or exposure to food-related Prize(s) awarded in this Promotion.
    Limit one (1) Prize per person. Prizes are nontransferable and no substitutions are allowed except by the Sponsor.

    Instant Win Grand Prize (1 total, seeded into one of the Prize winner’s Prizes): 100 years of Klondike, awarded in the form of three (3) product coupons [each coupon valid towards a half year of Klondike products (one pack per month for six months)] and a check for $11,820 made payable to the Grand Prize winner (which equates to 98.5 years’ worth of Klondike as broken out by the value of coupons above) (ARV: $12,000). The maximum odds of a Prize winner winning the Instant Win Grand Prize are 1:300.

    Instant Win Grand Prize winner is subject to verification of eligibility. Game messages are  subject to verification at the sole discretion of Sponsor/Administrator and include anti-fraud detection measures; if they are found to be photocopied, reproduced, altered, forged, defaced, tampered with, mutilated, stolen, unissued, unauthorized or illegible in any way or if they fail to contain special markings and/or security codes used by Sponsor in the Game, they will be void. Game messages will also be void if defective or if they contain printing or other mechanical errors or are printed or produced in error.  No prize will be awarded to the holder of a game message that is determined to be void or otherwise ineligible. All material submitted becomes the sole property of the Sponsor and will not be returned. Only the one (1) specially marked Klondike’s 100th Birthday game message will be accepted and game messages may not be combined with those from any other game/promotion. If, due to an error of any kind, more winning game messages are claimed as Instant Win Grand Prize winners, or more Instant Win Grand Prizes are claimed than are intended to be awarded according to Rule #9, the intended Instant Win Grand Prize will be awarded in a random drawing from among all claimants, as described above. In no event will the Sponsor be obligated to award more than the stated number of prizes.
  11. GENERAL:

    The Site’s computer timestamp is the official timekeeper for purposes of this Promotion. Potential Prize winners who entered on Instagram will be initially notified by direct message (“DM”) on Instagram and must follow the instructions outlined in the DM to email a representative of the Sponsor within twenty-four (24) hours of notification attempt or prize will be forfeited and an alternate winner will be selected. Prizes will then be sent to the mailing addresses provided. Return of any Prize as undeliverable will result in disqualification and forfeiture of any and all prize(s). Prize winners who entered at an Event Location will automatically receive their Prizes on-site at the Event Location. The potential Instant Win Grand Prize winner (whose prize revealed a game message with the words “you’ve been determined a potential Grand Prize winner”) will be required to follow the instructions outlined in the game message for Instant Win Grand Prize redemption instructions. Potential Instant Win Grand Prize winner will be required to sign and return, via email/email link, a Declaration of Eligibility and liability and publicity release, except where prohibited, and assignment of rights within forty-eight (48) hours of notification. If potential Instant Win Grand Prize winner fails to contact the Administrator within the timeframe stated on the game message, fails to return the completed declaration within forty-eight (48) hours, or if declaration is returned as undeliverable or if a potential winner is deemed ineligible, the Instant Win Grand Prize will be forfeited and Instant Win Grand Prize will go unawarded. Return of prize notification as undeliverable or failure to reply to direct message may result in disqualification and alternate potential winners will be selected. Winners and all Entrants, as a condition of entry into the Promotion, agree to release and hold harmless Sponsor and its Administrators, each of their respective agencies, parents, subsidiaries, affiliates and each of their respective officers, directors, shareholders, members, employees, agents, assigns, and all others associated with the development and execution of the Promotion (collectively the “Released Parties”) from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting an Entry or otherwise participating in any aspect of the Promotion, the receipt, ownership or use of any prize(s) awarded or any typographical or other error in these Official Rules or the announcement or offering of the prizes. Sponsor assume all liability for any injury or damage caused, or claimed to be caused by participation in the Promotion or use or redemption of the prizes. Acceptance of prize constitutes permission to use winners’ names, likenesses, Entries and Submissions for promotional purposes (including any possible public relations opportunities) without further compensation except where prohibited by law. By entering, Entrant accepts and agrees to be bound by these Official Rules. Entries will be declared to be made by the authorized account holder of the Instagram account or email address associated with the Entry. Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Promotion; violates the Official Rules; acts in an unsportsmanlike or disruptive manner; or acts with intent to annoy, abuse, threaten or harass any other person. The Released Parties are not responsible for technical, hardware or software malfunctions, telephone failures of any kind, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications, whether caused by the sender, by any of the equipment or programming associated with or utilized in the Promotion which may limit the ability to participate, or by any human error which may occur in the processing of the Entries or seeding of the Instant Win Grand Prize in the Promotion. Entries generated by script or bot are not eligible. Sponsor reserves the right to cancel, terminate or modify the Promotion if it cannot be completed as planned for any reason, including but not limited to infection by computer virus, bugs, tampering, unauthorized intervention, technical failures or corruption of any sort. In such event, Sponsor will award the Sweepstakes/Giveaway prizes from eligible Entries received for each Event and via Instagram, prior to cancellation as outlined above. As a condition of entering the Promotion, entrant agrees that: 1) under no circumstance will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental, consequential or any other damages, other than for out-of-pocket expenses; 2) all causes of action arising out of or connected with the Promotion, or prizes awarded, shall be resolved individually, without resort to any form of class action; and 3) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, but in no event will entrant be entitled to receive attorneys’ fees or other legal costs.

  13. PRIVACY:

    Information collected from entrants is subject to Sponsor’s Privacy Policy, located at
  14. WINNERS:

    For the names of the winners, available after August 15, 2022, send a stamped, self-addressed envelope by September 15, 2022, to: Klondike’s 100th Birthday Sweepstakes - Winners, 100 Marcus Drive (Dept. DE), Melville, NY 11747.

    The Sponsor of this Promotion is Conopco, Inc. d/b/a Unilever, 800 Sylvan Avenue, Englewood Cliffs, New Jersey 07632. The Administrator of this Promotion is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, New York 11747.