About klondike

We Take Fun Seriously.

The iconic Klondike Bar jingle asking, ‘What Would You Do For a Klondike?’ has always been our way to challenge people to simply say “yes!” to a moment of spontaneous fun. And years after the Klondike Bar song made us famous, we’re still using it to encourage people to forget about being productive and to put away their to-do lists - even just for 5 minutes.

After all, spontaneous fun makes life sweeter! Whether we’re challenging you to do a silly dance in public or tell a knock-knock joke at the DMV, it’s because we know that letting loose and having fun is FUNdamental (see what we did there?) to living a happy, connected life. So take that little risk of looking ridiculous and go be spontaneous to show us what you’d do for a Klondike. Because it’ll not only make life sweeter for you, it could make the world a better place, too.

Some Things Aren’t Fun and Games.

Unilever brands, have collectively contributed $350,000 to Stop AAPI Hate, as well as more than $8,000,000 to Black Lives Matter and other organizations and activists working towards a more equitable world for BIPOC. And we’re always listening and looking into new ways that we can help put change into motion! For more information on Unilever’s commitments and ways we’re dedicated to change, click here for more info.

Making Squares Cool since 1922

Like many classic American brands, the original Klondike Bar began with humble roots and flourished through hard work, passion, and a commitment to quality more powerful than a wave of brain freeze. When were Klondike Bars invented, who invented the Klondike Bar and when did the iconic Klondike jingle first hit the airwaves? Discover these facts and more in the Klondike Bar history timeline, below.

1900s

William Isaly founded the Islay Dairy Company in Ohio during the early 1900s.

1940s

The Isaly family had several dairy plants that supplied more than 300 Isaly Dairy stores.

1970s

Until the 1970s, Klondike® ice cream was sold only in Pennsylvania and Ohio.

1978

In 1978, distribution expanded into Florida, followed by New York and New England.

1982

A nationwide advertising and publicity campaign was launched with the tag “What would you do for a Klondike Bar?” Soon Klondike bars were available across the country.

1984

Invented in Philly, the beloved choco taco is born.

2018

Klondike goes mini - Introducing Klondike® Minis: mini ice cream bars packed with full-sized flavor.

2021

We’ve got shakes and cones! With two new products in varieties of flavors, we’re giving you even more delicious ways to enjoy our ice cream treats. With so many choices, you’ll wish you had a few extra hands to eat them with.